Typically the most popular drink that is soft in the planet, Coca Cola, started in Atlanta, Georgia, in the year 1886.
Being a prominent manufacturer, dealer and supplier of soft drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned drinks that are soft concentrates, the company’s beverage products consist of numerous tea, coffee and sports drinks. Even though company started building its international network within the 1920s, it now operates in nearly 200 countries and produces more than 400 brands.
Published by Anna D.
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McDonald’s is one of many world’s largest chains of take out restaurants, that is well-known for its hamburgers. It serves nearly 68 million customers each in 120 countries all over the world day. With its headquarters in america, McDonald’s began its operations within the year 1940 as a restaurant that is barbecue that was operated by Richard and Maurice McDonald. However, when you look at the 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles year. Further in 1955, Ray Kroc became a franchise agent into the company. He later purchased the restaurant chain through the McDonald brothers and was able to expand it on an level that is international.
Compiled by Anna D.
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Marketing Essays
Within the last few several decades, globally recognised and established brands have been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). The entry into them is often hindered by various economic, political or cultural barriers while these environments are associated with substantial customer resources. The need to adapt to the particularities of each country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core elements of their international positioning with localised positioning concepts to boost the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of such choices could be complicated and companies’ market entry decisions frequently have to be studied on a basis that is case-by-case. The aim of this essay is always to explore the key reasoned explanations why brands that are global different positioning strategies within the countries of their presence.
Compiled by Katy J.
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Strategic management allows for identifying the positioning of companies in their external environment and evaluating their internal resources and capabilities and discover the suitable methods of ensuring their growth and business success (Omolade and Tony, 2014). As well, the caliber of strategy development additionally the outcomes of the implementation directly be determined by the skills of the managers acting as decision-makers (Sabourin and Ayande, 2014). Spanish fast fashion companies rely on innovation and intangible resources to realize global growth (Truett and Truett, 2014). This emphasises the need to choose the most reliable management that is strategic to determine potential bottlenecks that decrease the caliber of decision-making in these organisations and stop them from responding to relevant market trends. Hence, the goal of this essay is always to explore what strategic management approaches and skills would stimulate the rise of the fast fashion industry in Spain.
Published by Philip S.
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Since the Internet sales industry is consistently growing on a global scale, companies are searching for new methods to influence customer behaviours and motivate clients to purchase their products and services in the online environment (Dai et al., 2014). The caliber of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements into the decision-making process. Therefore, web site design is highly significant since this dimension is responsible for the convenience, trustworthiness and effectiveness of marketing interaction with potential customers (Rozekhi et al., 2014). However, its role in the decision-making process is often vaguely defined. The goal of this essay would be to explore how web site design can influence customers’ intention to shop online.
Compiled by Josh A.
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Marketing communications is an part that is essential of marketing strategy utilizing the companies’ competitiveness and financial returns frequently perceived through this content of their messages additionally the channels of the delivery (Falat and Holubci, 2017, p.148). However, inspite of the importance of this concept, there still remains ambiguity that is substantial its strategic functions and roles for contemporary businesses. For instance, scholars are yet to attain a conclusion that is specific how electronic word-of-mouth (eWOM) could be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications utilizing the aim of evaluating their major strengths and weaknesses.
Written by Jess C.
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Due to their growing popularity with consumers, social networking have grown to be an marketing that is effective channel in addition to one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is often reported to contribute to consumer engagement and produce perceptions that are positive attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences just how consumers evaluate and perceive products or services into the environment that is online it will not necessarily results in a purchase decision (Barger et al., 2016).
Authored by Josh A.
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Customer communication is among the main antecedents of customer care within the modern environment (Hanninen and Karjaluoto, 2017). Having the ability to contact a company on a 24/7 basis is often recognised as a sign of consumer recognition and support. However, not totally all organisations are able to afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided an answer for this dilemma and allowed many organisations to make usage of 24/7 functionality in their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes companies that are such Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands are part of the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This essay closes this gap by exploring the effect of chatbots from the customer satisfaction in luxury e-services.
Authored by Josh A.
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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people in them, it is evident that facial recognition is actually a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018). While engineers and programmers are searching for new ways to increase the accuracy and effectiveness for this technology, marketers tend to be more focused on the real ways it can be used to improve customer communication and personalisation. On the one hand, having the ability to identify consumers behind the device and even ‘read’ their emotions may be highly valuable for promoting products or services that fit their mood and preferences (Yang et al., 2018). On the other hand, this raises multiple ethical challenges in the scope of this recent personal data protection regulations while the rights for privacy. Unfortunately, the field of facial recognition application in marketing is a relatively understudied area of marketing knowledge. This suggested the necessity to explore the emerging opportunities and challenges in this sphere which you can use by modern marketers.
Written by Jess C.
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Finance Essays
Security holdings become riskier when stock prices fluctuate. Such fluctuations can be seen as volatility, whereas, minor ones are generally considered market noise (i.e. the shifting positions of investors on inter-day trading). Thus, as investors go on to enhance their positions, a number of variables are taken into account, such as macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into account utilizing the present value of the stock price as a benchmark upon which hedges is supposed to be formed. The major variables used to derive an price that is option’s current stock price, intrinsic value, time for you to expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors can take benefit of superior information to hedge against their current stock positions.
